Melleka Marketing

Lumara

Marketing Performance Deck
October 14 - 29, 2026
$16,225.39
Total Ad Spend
$12,189.04
Total Revenue
0.75x
Blended ROAS
Performance Overview
Oct 14 - 29, 2026
Total Spend
$16,225
Combined ad spend
Total Revenue
$12,189
Combined revenue
Impressions
731K
551,617 + 179,829
Purchases
34
19 Meta + 15 Google
Leads
82
From Meta campaigns
Blended ROAS
0.75x
Revenue / Spend
Ad Spend Distribution
$16,225 TOTAL SPEND
Meta Ads
$10,317.86 (63.6%)
Google Ads
$5,907.53 (36.4%)
Meta Ads Performance
Facebook & Instagram
Spend
$10,318
Total ad spend
Revenue
$8,108
From purchases
Impressions
551.6K
551,617 total
Purchases
19
Website purchases
Leads
82
Total leads
ROAS
0.79x
Return on ad spend
Campaign Results
Campaign Spend Impr. CTR Leads Appts Purch. Revenue ROAS
Test Audience VISO $2,258.00 22,141 3.97% 25 - 5 $1,972.68 0.87x
Labour Day Sale $2,174.71 57,514 0.87% 19 2 6 $3,284.00 1.51x
B2B Campaigns 01/22/26 - Copy $1,454.37 123,198 0.33% 11 1 1 $209.30 0.14x
VISO | Consumer Sales [Targeted] $1,222.61 41,654 1.89% 3 1 5 $2,124.38 1.74x
VISO TOF 9 - Copy $1,126.75 259,287 0.52% - - - - -
B2B | VISO | Leads [Targeted] $703.58 7,771 2.16% 16 7 - - -
Holiday Specials | Sales Campaign $636.96 13,533 0.95% 2 - 1 $439.00 0.69x
VISO | Consumer Sales [Open 25-50%] $351.40 18,099 0.90% 5 1 - - -
Panel | Consumer Sales [Targeted] - Copy $167.00 5,113 1.60% 1 - - - -
VISO | Consumer Sales [Retarget] $126.08 2,261 1.72% - - 1 $79.00 0.63x
B2B | Panel | Leads [Targeted] $96.57 1,056 3.22% - 1 - - -
Total $10,317.86 551,617 82 13 19 $8,108.36 0.79x
Top Performing Creatives
Ranked by revenue generated
New Sales Ad - Copy
1

New Sales Ad - Copy

Labour Day Sale
Leads: 19
Appts: 2
Purchases: 6
Revenue: $3,284
ROAS: 1.51x
Spend: $2,174.71
Bill Tradeshow - Copy
2

Bill Tradeshow - Copy

Test Audience VISO
Leads: 24
Appts: 0
Purchases: 4
Revenue: $1,877.68
ROAS: 0.89x
Spend: $2,100
New Sales Ad
3

New Sales Ad

VISO | Consumer Sales [Targeted]
Leads: 1
Appts: 0
Purchases: 2
Revenue: $963.51
ROAS: 3.90x
Spend: $247.01
Targeted Sales Ad - Video Halloween
4

Targeted Sales Ad - Video Halloween

VISO | Consumer Sales [Targeted]
Leads: 1
Appts: 1
Purchases: 1
Revenue: $79.00
ROAS: 0.17x
Spend: $471.67
Lifestyle VISO - Copy 2
5

Lifestyle VISO - Copy 2

Test Audience VISO
Leads: 1
Appts: 0
Purchases: 1
Revenue: $95.00
ROAS: 1.29x
Spend: $73.71
Google Ads Performance
Search, Shopping & Performance Max
Spend
$5,908
Total ad spend
Conv. Value
$4,081
By conversion date
Impressions
179.8K
179,829 total
Conversions
15
Total conversions
ROAS
0.69x
Return on ad spend
Cost/Conv.
$394
Average cost per conv.
Campaign Results
Campaign Spend Impr. CTR Conv. Conv. Rate Cost/Conv. Conv. Value ROAS
Branded | Search_ PL Optimize $1,913.73 2,525 16.59% 10 2.39% $191.37 $2,705.68 1.41x
PL_Collections_Shopping $923.49 36,567 0.56% 3 1.46% $307.83 $457.00 0.49x
PL_Search_Mask Specific $366.15 5,340 4.16% 1 0.45% $366.15 $479.00 1.31x
PL_Pmax_FO_RedLight_MaxConv $0.48 44 4.55% 0 0% - $0.00 0x
Total $5,907.53 179,829 15 $394 $4,080.68 0.69x
Spend vs Conversion Value by Campaign
Spend: $1,913.73
Value: $2,705.68
Branded Search
Spend: $923.49
Shopping
Spend: $366.15
Mask Specific
Spend: $0.48
PMax
Spend
Conv. Value
Revenue Results
Revenue attributed to advertising
Total Revenue
$12,189
$8,108.36 Meta + $4,080.68 Google
Total Ad Spend
$16,225
$10,317.86 + $5,907.53
Blended ROAS
0.75x
Revenue / Spend
Revenue Attribution by Platform
Platform Revenue Ad Spend ROAS Purchases / Conv. % of Revenue
META $8,108.36 $10,317.86 0.79x 19 66.5%
GOOGLE $4,080.68 $5,907.53 0.69x 15 33.5%
Combined $12,189.04 $16,225.39 0.75x 34 100%
ROAS by Platform
META 0.79x
GOOGLE 0.69x
Blended 0.75x
Target: 2.0x ROAS
Top Revenue-Generating Campaigns
$3,284.00
Labour Day
$2,705.68
Branded Search
$2,124.38
VISO Targeted
$1,972.68
Test VISO
$479.00
Mask Specific
$457.00
Shopping
$439.00
Holiday
Meta
Google
Creative Assets
Video content produced this period
Raw V1 UGC Footage
V1 Short Paid Ads Talking Head
What We Planned
Initiatives for this reporting period
Launch and monitor Holiday Specials Sales Campaign Meta Ads
Launch Panel consumer sales campaigns (targeted + retarget) Meta Ads
Build and launch B2B Panel Leads campaign Meta Ads
Create Halloween-themed ad creatives for VISO campaigns Creative
Optimize VISO consumer sales audience targeting (open vs targeted vs retarget) Meta Ads
Develop Raw V1 UGC footage for paid ads Creative
Produce V1 short talking head video for paid advertising Creative
Set up CRM automations and Zapier integrations CRM
Monitor and optimize Google Ads branded search and shopping campaigns Google Ads
Review and refine B2B lead generation strategy across Meta campaigns Meta Ads
What We Completed
Tasks completed during this period
Set up Holiday Specials Sales Campaign with VISO and Pad+Panel Halloween ad sets Meta Ads
Launched Panel Consumer Sales campaigns for targeted audience with images and videos Meta Ads
Built and launched B2B Panel Leads Campaign with targeted ad set Meta Ads
Set up VISO Consumer Sales Campaign for open audience (25-50% top income) Meta Ads
Launched VISO Consumer Sales retargeting campaign Meta Ads
Duplicated and optimized VISO TOF 9 awareness campaign with Halloween ad set Meta Ads
Monitored and adjusted daily budgets across all active Meta campaigns Meta Ads
Created Halloween-themed VISO video ad creatives for sales campaigns Creative
Designed Pad+Panel Halloween image and video creatives for holiday campaign Creative
Produced Raw V1 UGC footage for paid advertising content Creative
Created V1 short talking head video for paid ad placements Creative
Developed new lifestyle VISO creative variants for Test Audience campaign Creative
Set up new test B2B creatives ad set within B2B campaign Creative
Configured CRM automations for lead follow-up workflows CRM
Set up Zapier integrations for automated lead notifications CRM
Created automated email sequences for B2B lead nurturing CRM
Reviewed and updated Lumara website product pages Website
Optimized landing page for holiday promotional campaigns Website
Updated website banner for Halloween sale promotions Website
Generated bi-weekly marketing performance deck with full data analysis Reporting
Analyzed campaign-level ROAS and recommended budget reallocations Reporting
Reviewed top creative performance and identified winning ad variants Reporting
Compiled Google Ads campaign performance data and conversion tracking audit Reporting
Tracked and reported on B2B lead generation funnel metrics Reporting
Investigated TOF campaign frequency and audience pool impact Reporting
Set up Holiday Specials Sales Campaign with VISO and Pad+Panel Halloween ad sets
Launched Panel Consumer Sales campaigns for targeted audience with images and videos
Built and launched B2B Panel Leads Campaign with targeted ad set
Set up VISO Consumer Sales Campaign for open audience (25-50% top income)
Launched VISO Consumer Sales retargeting campaign
Duplicated and optimized VISO TOF 9 awareness campaign with Halloween ad set
Monitored and adjusted daily budgets across all active Meta campaigns
Created Halloween-themed VISO video ad creatives for sales campaigns
Designed Pad+Panel Halloween image and video creatives for holiday campaign
Produced Raw V1 UGC footage for paid advertising content
Created V1 short talking head video for paid ad placements
Developed new lifestyle VISO creative variants for Test Audience campaign
Set up new test B2B creatives ad set within B2B campaign
Configured CRM automations for lead follow-up workflows
Set up Zapier integrations for automated lead notifications
Created automated email sequences for B2B lead nurturing
Reviewed and updated Lumara website product pages
Optimized landing page for holiday promotional campaigns
Updated website banner for Halloween sale promotions
Generated bi-weekly marketing performance deck with full data analysis
Analyzed campaign-level ROAS and recommended budget reallocations
Reviewed top creative performance and identified winning ad variants
Compiled Google Ads campaign performance data and conversion tracking audit
Tracked and reported on B2B lead generation funnel metrics
Investigated TOF campaign frequency and audience pool impact
What's Planned Next
Upcoming priorities and action items
Black Friday / Holiday promotional content and campaign strategy Meta Ads
Develop new UGC briefs and source additional creator content Creative
Build AI chatbot for Lumara website customer support Website
Create SEO-optimized product and collection pages SEO
Set up additional Zapier integrations for lead management CRM
Optimize Google Ads Shopping campaign with new product feeds Google Ads
Scale winning Meta campaigns and pause underperformers Meta Ads
Develop B2B email outreach sequences for scheduled appointments CRM
Prepared by
Melleka Marketing
melleka.com